01/SERIES
Original Series
AI-powered vertical serials built for native distribution - from pilot to syndication across ReelShort, DramaBox, and social platforms.
AI MicrodramaEpisodic
● Vanguard Cohort 01 applications open · Closes Oct 12Apply →
[ EST. 2024 · VENTURE STUDIO · ADVISORY · EDUCATION ]
The stage is 9:16.
The drama is micro.
Microdra.ma is a virtual studio for AI vertical fiction. We build the IP, fund projects, advise the platforms, and train the creators - one 60-second episode at a time.
Attention is the new currency. Cliffhangers are the mint. We're operating the press. Engagements: ReelShort, DramaBox, GoodShort, FlexTV, A24 Shorts, Tudum, and three studios you don't know yet.
Want your own microdrama?
We build branded AI microdramas for companies, products, and creators. Reach out and let's make it happen.
§01 - Portfolio
Four sides of the same vertical.
02/BRANDED
Branded Series
Custom microdrama worlds built from the ground up around your brand - native stories, characters, and cliffhangers engineered for social.
Brand IPSponsored
03/ADS
AI Ads
High-converting short-form video ads blending storytelling, visuals, and strategy for paid social campaigns.
Performance9:16
04/TRAILERS
Trailers & Cinematic
Cinematic trailers, promos, and visual concept pieces that make complex ideas feel accessible and memorable.
CinematicWidescreen
§07 - What We Create
Original series, branded worlds, and cinematic concepts.
Now Streaming
Season 1 · 9 Episodes · AI Microdrama
The Gap Between Us
A short-form AI microdrama series about distance, longing, and the quiet spaces between people.
Watch now →
Coming Soon
Official Trailer · AI Microdrama
The Fashion of Chess
Where strategy meets style. A new AI microdrama series about the runway and the 64 squares.
Watch trailer →
§08 - Courses
Learn to build microdramas that brands pay for.
Flagship Course · Cohort 01
AI Microdrama Production Course
Storytelling, commercial strategy & technical AI creation for 9:16 vertical video.
A complete system for creators, marketers, founders, agencies, and brand teams. Learn to build addictive hooks, write cliffhangers, design consistent AI characters, generate cinematic visuals and video, integrate brands inside the story, and launch on TikTok, Reels, Shorts, and paid ads. Hands-on production workflow and a finished pilot episode by the end.
→ Storytelling + tech, end-to-end
→ 9:16 hooks, cliffhangers, beat sheets
→ AI image + video prompt systems
→ Character consistency frameworks
→ Branded integration playbooks
→ Final deliverable: live pilot episode
Instructor - Yael Tamar · Guest faculty: directors, screenwriters, editors, AI specialists
Next Cohort
September 1
Zoom + Live Meetups
Format
Live online sessions with optional in-person meetups. Recordings included.
Information about course registration and payment will be sent to you via email.
- The thesis
The phone isn't a smaller TV.
It's a different stage, with its own grammar, economy, and audience.
- microdrama, founding memo · 2024
§02 - Services
Four ways to ship with us.
01 / Sponsorship
Sponsored Appearances in Our Running Microdramas
Place your brand, product, or talent inside the storylines of our active AI microdrama series - native scenes, props, and character moments built around what we're already shipping.
- → Native scene integration
- → Product / brand placement
- → Character & wardrobe tie-ins
- → Cross-episode recurring presence
Per-episode · Per-seasonInquire →
02 / Branded Series
Branded Sponsored Microdrama
An original AI microdrama built from the ground up around your brand. Custom world, custom characters, custom cliffhangers - engineered for swipe-speed attention on TikTok, Reels, Shorts, and paid.
- → Custom IP development
- → Brand-native story world
- → Full 9:16 production pipeline
- → Launch + paid distribution
8–14 weeks · ProjectInquire →
03 / Cohort
Vertical Vanguard Accelerator
12-week intensive for production studios and IP owners. Capital, mentors, stage access, and a path to distribution.
- → $50k in credits, value and cash per creator
- → TLV + NYC + LA stage access
- → Mentor roster of 24
- → Demo Day to platform buyers
12 weeks · EquityInquire →
04 / Custom
Speaking & Partnerships
Keynotes, executive workshops, and white-label education for platforms, studios, broadcasters and funds.
- → Keynote & fireside
- → Exec AI/story workshops
- → Custom curricula
- → Research & policy advisory
Custom · By introductionInquire →
§03 - Accelerator
The Vertical
Vanguard Cohort
A 12-week intensive connecting creators, production houses, IP owners, and platform founders building native vertical fiction. Capital, infrastructure, mentors, distribution - operated by people who've shipped to a billion phones.
Cohort 01 · Applications close Oct 12 · Program starts Jan 05
$50k
In credits, value and cash to select participants per creator
24
Mentors from ReelShort, DramaBox, A24, Netflix
3
Physical locations (TLV + NYC + LA)
1
Demo Day to platform buyers
- Program architecture
PHASE 01
The Beat Sheet
Weeks 1–3. Narrative compression. Hook-density optimization. Mapping your first 90 seconds frame by frame.
PHASE 02
Production Warp
Weeks 4–8. Rapid vertical cinematography, AI-assisted post pipelines, and shooting 60 episodes in 18 days.
PHASE 03
The Cliffhanger
Weeks 9–12. Distribution strategy, app-store placement, monetization modeling, Demo Day to ReelShort, DramaBox, and platform buyers.
- Mentor network
Showrunner · ReelShortHead of IP · DramaBoxVP Growth · GoodShortDirector · A24 ShortsEP · Netflix TudumLead Writer · Quibi alumCRO · FlexTVCasting · BAFTAComposer · Lakeshore
Ready to scale your production?
Average cohort funding · $50k per creator · 6% common
§04 - About
The operators behind microdrama.
Yael Tamar · Founder & CMO
Yael Tamar is a senior marketing strategist, founder, and AI-native creator with 20+ years building brands, audiences, and revenue at scale. She has built marketing departments from scratch, served as interim CMO through pivot and acquisition, and led brand and capital narrative for ventures from seed to exit.
Today she runs Making It Happen - a marketing and venture-building lab that partners with founders on positioning, funnels, content systems, and AI-powered production. Her social-first work has driven 2M+ views, 50K+ cross-platform followers, and $1M+ in sales for her own brands.
Her current obsession is AI microdrama: cinematic short-form video built for social distribution. 100+ keynotes across 15+ countries. Featured in Forbes, Bloomberg and The New York Times.
Emil Ben Shimon · Co-Founder & Creative Director
Emil Ben Shimon is an award-winning screenwriter and director whose work spans feature films, television series, and digital storytelling. He is best known for The Women's Balcony (2016), Israel's highest-grossing film of the year and an Ophir Award winner for Best Film. His other credits include The Man Who Saved the Internet with a Sunflower (2024) and Monkeys (2021).
With decades of experience in narrative craft, visual direction, and audience engagement, Emil brings cinematic storytelling to the 90-second format - engineering worlds, characters, and cliffhangers that command attention at swipe speed.